Porto extends Betano partnership for three more years Porto announced on Thursday the renewal of its sponsorship deal with Betano for another three years, until 2029. The sports betting brand will remain the main sponsor of the first team and will now also appear on the sleeve of the women's team jerseys, who are making their debut in the 1st Division this season.

What changes in the partnership? The renewal keeps Betano on the front of Porto's first and second team jerseys. The new addition is the women's team, which will feature the brand on the sleeve. José Pedro Pereira da Costa, Porto's Executive Administrator / CFO, highlighted the importance of the partnership: "Betano has been a key partner in many moments, especially in projects like Inzone, which we are very proud of."

Why is the renewal important? The partnership with Betano has been crucial for Porto, who finished the 2025 season as Primeira Liga leaders with 76 points, 5 points ahead of Sporting CP. The renewal until 2029 strengthens the trust between both parties and the club's ambition to keep growing on and off the pitch.

What comes next? With the renewal, Porto and Betano plan to continue developing joint initiatives, including innovation projects and fan experiences. The first team is preparing for the next season, with their first match scheduled for January 24, 2027, against Rio Ave, currently in 11th place in the table.